For webmaster , you need to signup and after submitting the website URL, on the next screen , please follow these steps http://take.ms/ZkF15 http://take.ms/6xUVB
After you get the IDs , log into SCE and proceed to http://take.ms/opXAq http://take.ms/gvfKv
For Google Analytics, enter the details of your site in the analytics account http://take.ms/T99SJ
Please make sure the website URL you enter is starting with https:// http://take.ms/wHboX
Copy the Id from the next page you will be getting http://take.ms/RIBjS
and enter under http://take.ms/XZu4n
Save the changes.