Nov 23, 2015 - 06:12 AM
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.
Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.
Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks.
SEO was the main technique for generating consumers for content before the Social Media revolution. Back in the early days of SEO it actually used to be quite easy as the main focus was on how the content would be presented on Search Result Pages. But when Google revolutionized web search things became complicated – and today SEO is the billion dollar industry that resulted from this.